In an exclusive interview with IP&TV News published today, Vimeo CEO Kerry Trainor has revealed that the trailblazing online video platform is preparing a subscription video on demand (SVOD) product and expects to launch it this year.
“The current online video ecosystem is much like the early days of broadcast television where there was the big ad-supported networks providing decent content for mass audiences,” Trainor explained. “Then along came HBO, changing the game completely by offering a premium experience for audiences willing to pay more to watch higher quality content, and without disruptive advertising.”
Vimeo, he says, currently occupies the equivalent premium content space online, and now plans to supplement its existing transactional VOD model (TVOD) with an SVOD platform. “We have started building a SVOD product that will launch in 2015,” he confirmed.
Trainor also revealed that Cameo, Vimeo’s mobile video application, was due for a big update in 2015, with a view to making “shooting and making short films on the go even easier… you’ll see a full redesign and a ton of added features.”