Australian service provider Telstra has launched a new real-time, global video delivery platform.
The platform, called Global Media Switch, is an IP-based delivery network designed to provide customers with codec-level connectivity directly from the originating content source all the way to the broadcast destination.
The acquisition helps expand Telstra’s growing media solution portfolio, recently boosted by its purchase of video analytics specialists Ooyala.
“With new models of on-demand consumption and audience fragmentation, media companies have had to make some substantial changes to the way they acquire, distribute and manage media assets,” explains Jim Clarke, Director of Marketing, Products and Pricing. “Whether customers are broadcasting 24 hours a day or delivering content for a live special event, Global Media Switch helps customers overcome the risk of unreliable transfers, buffering interference and low video quality.”