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Super Bowl XLVIII: Sky dedicates week to world’s largest multiplatform event

Super Bowl XLVIII

Super Bowl XLVIII

Sky Sports will provide unprecedented coverage of Super Bowl XLIX next week, with a first-ever seven days of non-stop NFL programming on a single channel. 

Super Bowl week on Sky Sports 3 begins 6am Monday 26 January and will offer viewers over 160 hours of build-up to the climax of the NFL season as the Seattle Seahawks clash with the New England Patriots at the University of Phoneix Stadium.

“Sky Sports 3 will be the one-stop shop for NFL fans during Super Bowl week as for the first time ever they will be able to watch all the build-up to Super Bowl Sunday and the game they call ‘the greatest show on Earth’,” explains Kevin Cadle, Sky Sports Presenter. “We’ll be able to show all the latest news from both teams’ camps, interviews with stars past and present, and previews from our team including Neil Reynolds, Jeff Reinebold and Shaun Gayle on what it’s going to take to win Super Bowl XLIX and bring the Vince Lomabri trophy home.”

In related news, Perkins Miller (Chief Digital Officer, NFL) will be delivering a keynote, ‘Understanding the Role of the SuperBowl as the Globe’s Largest Multiplatform Event,’ at this year’s TV Connect (28th – 30th April 2015 ExCel, London). Click here to see the full brochure.

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