40% of US Internet homes will have a streaming media player by 2017, bringing the total number of homes with these devices to 39 million, according to the new NPD Connected Intelligence Connected Home Forecast.
At the beginning of 2014 only 16% of US Internet homes had a streaming media player. Ownership is on track to climb to nearly one-quarter of homes, 24%, by Q1 2015 when consumers report device ownership that takes into account their holiday purchases.
“The rapidly growing streaming media player market, coupled with rising ownership of smart TVs and the new generation of game consoles is resulting in significantly more homes getting access to apps such as Amazon Prime Instant Video and HBOGO,” comments John Buffone, executive director, Connected Intelligence. “Over the coming years we will continue to see a growing audience of TV viewers for streaming video services, authenticated network apps, and offerings such as CBS All Access that no longer require a pay TV subscription from a cable or satellite provider.”