One year into its launch, Sky AdSmart has announced that it has launched 1,000 campaigns from 357 advertisers.
Sky AdSmart, Sky’s tailored advertising service, works by using publicly available information to identify groups or demographics, and then serves TV ads that are best suited to those households.
The service began with ad insertion into linear broadcast, but in a blog post, Andrew Griffith, Chief Financial Officer & MD, Commercial Businesses, says Sky will now proceed to develop the capability “across all screens and platforms.”
The first of these, Griffith says, will be video on demand on the set top box, coming later this spring.
At its Q1 results in October, Sky announced that Sky AdSmart revenues were up 48% on the previous quarter. Following this success, Sky developed Sky AdSmart further by launching postcode targeting – making TV advertising a viable option for local businesses.