Sky AdSmart hits 1000 campaign mark – reveals on demand plans

Andrew Griffith

Andrew Griffith

One year into its launch, Sky AdSmart  has announced that it has launched 1,000 campaigns from 357 advertisers.

Sky AdSmart, Sky’s tailored advertising service, works by using publicly available information to identify groups or demographics, and then serves TV ads that are best suited to those households.

The service began with ad insertion into linear broadcast, but in a blog post, Andrew Griffith, Chief Financial Officer & MD, Commercial Businesses, says Sky will now proceed to develop the capability “across all screens and platforms.”

The first of these, Griffith says, will be video on demand on the set top box, coming later this spring. 

At its Q1 results in October, Sky announced that Sky AdSmart revenues were up 48% on the previous quarter. Following this success, Sky developed Sky AdSmart further by launching postcode targeting – making TV advertising a viable option for local businesses.

Tags: ,

We welcome reader discussion and request that you please comment using an authentic name. Comments will appear on the live site as soon as they are approved by the moderator (within 24 hours). Spam, promotional and derogatory comments will not be approved

Post your comment

Facebook, Instagram and Sky case study: Game of Thrones

BT at IBC: 'unlocking the power of fibre IPTV'

IP&TV News tries out 4G Broadcast at the FA Cup Final

Thomas Riedl: “Google TV has evolved into Android TV”

Tesco and blinkbox: what went wrong?

Reed Hastings and 2030: is he right?