Singtel, Sony Pictures Television and Warner Bros. Entertainment have established HOOQ, a joint venture start-up, to offer a regional over-the-top (OTT) video service in Asia.
HOOQ will deliver both Hollywood blockbusters and television series, as well as popular local movies and programmes to customers anytime, anywhere by enabling them to stream and download their favourite shows on their device or platform of choice.
HOOQ will be rolled out progressively in the Singtel Group’s Asian footprint, including Indonesia, the Philippines, India and Thailand, from the first quarter of 2015, with the studios provide access to their premium content and know-how, while The Singtel Group provides market access with its customer base of over half a billion mobile customers. HOOQ will also use the Singtel Group’s billing capabilities, a crucial enabler in developing markets where credit card ownership is limited.
“Demand for OTT video has been growing and is poised for higher growth in these markets fuelled by better data networks and the growing supply of affordable devices,” says Mr Auerbach. “This is a more than S$1 billion opportunity in our markets. Video transmission requires significant internet bandwidth, which greatly affects customer experience. With HOOQ, we are bringing together key elements of technology, service and content to deliver the full internet experience to customers.”
At launch, HOOQ will have a catalogue of over 10,000 movies and TV series including titles from partners Sony Pictures Television and Warner Bros. Entertainment.
Click here for booking and more info on Broadband and TV Connect Asia (12th-13th May 2015, Suntec, Singapore)