Next generation TV streaming service Roku has booked its spot on the 4K Ultra HD bandwagon.
Roku says that, now that the prices of 4K TVs are dropping rapidly, and they will soon be within reach of the majority of consumers, it has prepared a Roku TV reference design for 4K smart TVs for license to TV OEM partners.
In addition, Roku is working with Netflix to provide 4K content for streaming on the Roku platform.
“As one of the first streaming services to offer 4K Ultra HD content to our customers, it’s important for Netflix to work closely with partners like Roku to give consumers more streaming options,” explains Neil Hunt, chief product officer of Netflix. “We look forward to bringing Netflix 4K Ultra HD content to Roku customers.”
According to Business Insider Intelligence, between 2012 and 2014, prices for 4K TVs in North America decreased nearly 90 percent.