In 2015, NBCUniversal are determined to further experiment with and exploit location-based mobile advertising tie-ins, with a corresponding push to develop and test more tailor-made mobile content, according to Lisa Hsia (EVP, Digital Bravo and Oxygen Media).
“I can now use locations to create location-based content experiences,” explained Hsia in IP&TV News, in an exclusive guest post marking the confirmation she would be appearing at this year’s TV Connect (28th – 30th April 2015 ExCel, London). “So that if you have our app and you’re walking by Starbucks (who are a sponsor), or if you’re a consumer using the app nearby, then they can offer you a discount.”
Key to this effort is the new NBCUniversal Bravo app the Daily Dish. “We’re still in the test and learn mode with it,” Hsia continued, “but I’m very interested to see what the possibilities are. It’s really test and learn to see if people want to absorb mobile content specifically made for the phone.”
At TV Connect, Hsia will be appearing on a panel discussion, ‘Understanding the Next Stages of Multiplatform Engagement,’ along with Vimeo’s Kerry Trainor, Spotify’s Pascal De Mul, and EE’s Olaf Swantee. Click here to download the full free TV Connect brochure.