A new KPMG survey has confirmed that a generational divide exists concerning catch-up viewing, with almost eight out of ten (77%) respondents having watched catch-up TV over the past month, but with 86% of 18-24 year olds having done so.
Amongst this age group, over 50% opted to stream their favourite TV shows on their personal computers rather than watching it through a television set. One in five (21%) went further, claiming they do not even have access to a television set. In addition, while TV programme consumption across all UK households is expected to increase in the next six months, nearly 30% of young people expect to be watching programmes on their computers.
“What we can see is an industry in transition,” asserts David Elms, Head of Media at KPMG. “Catch-up TV is beginning to drive viewing more than live broadcasts and the younger generation is pushing that trend much faster through their rapid adoption of a whole range of viewing devices.”
This, Elms argues, has huge implications for the whole industry, with streaming providers increasingly able to play at a level playing field with major broadcasters. Elms also suggests that the traditional commercial broadcast model, which relies heavily on advertising revenues, couldneed to ultimately adapt, and that the surge in online viewing could also ultimately have “significant implications for TV licence fees.”
Televisions however do currently remain the most common device for catch-up viewing overall at 53%, followed by desktops/laptops (33%), tablets (22%) and smartphones (10%).