Weekly per-capita viewing of OTT TV sports is expected to grow from just under 25 minutes in 2015 to more than four hours in 2025, according to new TDG research.
The statistic is extrapolated from the fact that adult broadband users currently spend one-fifth of their weekly TV time viewing live sports, with 72% of adult broadband users considering themselves avid fans of least one sports genre, and 52% being avid fans of 1-5 different sports.
“Most TV viewers enjoy live sports,” comments Joel Espelien, TDG Senior Advisor and author of the TDG’s new report. “There are, however, certain segments that do so more than others. This reality was not lost on Dish, who positioned ESPN front and center in its new ‘skinny’ Sling TV broadband service.”
These and other insights are discussed in TDG’s new report, Game On! The Future of Sports Video Viewing, 2015-2025.
This year’s TV Connect (28th – 30th April 2015 ExCel, London) is set to see plenty of discussion concerning the growth of online sports, including a keynote from Perkins Miller (Chief Digital Officer, NFL), ‘Understanding the Role of the SuperBowl as the Globe’s Largest Multiplatform Event.’ Click here to download the full TV Connect brochure for free.