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Netflix registers record breaking 2014: reveals ‘modest’ plans for China

Netflix registers record breaking 2014: reveals ‘modest’ plans for China

Netflix registers record breaking 2014

Internet streaming giant Netflix has released its fourth quarter results for 2014, revealing that, over the entire course of last year, it has added a record 13 million new members, compared to 11.1 million in 2013.

These additions brings its global total to 57.4 million members.

In Q4 specifically, Netflix added 4.33 million members (compared to 4.07 million in the previous year period), and expects to end Q1 2015 with 61.4 million global members. US net adds, however, are down compared to one year ago (1.9 million this Q4 versus 2.3 million for Q4 2013).     

“It is increasingly clear that virtually all entertainment video will be Internet video in the future,” says a letter to shareholders accompanying the release. “We believe there is big growth ahead in the US market for Netflix, even if we may not get there in a straight line of 6 million annual net adds. We’ll continue to improve our content, our marketing and our service, to eventually achieve “must have” status in most households.”

2014 saw multiple launches in new territories for Netlfix. In late Q1, Netflix plans to launch in Australia and New Zealand, and has additionally revealed tentative future plans for a future, limited Chinese launch. “For China, we are still exploring options — all of them modest,” the statement added. “We’ll learn a great deal if we can successfully operate a small service in China centered on our original and other globally-licensed content.”

This year’s TV Connect (28th – 30th April 2015 ExCel, London) sees Xavier Amatrain, Research and Engineering Director, Netflix, delivering a special keynote, while BT’s Jerome Tassel will be asking ‘Who Can Push Netflix into Check?’ Click here to download the brochure.

 

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