Having rolled out a Beta platform in Spain in July 2013, cloud-based catch-up OTT service Magine TV has decided to call time on the test on February 1rst.
Magine conceded that the underwhelming Spanish showing came despite “significant” support from local and international pay-TV content providers, as well as successful launches in Germany and Sweden.
“Whilst the response has been positive from both consumers and broadcasters, the company has decided to focus its attention on other markets where a commercial product can be launched in a shorter time frame,” reads a statement from the company. “The user remains at the core of Magine TV. Magine will continue exploring new markets through partnerships with content providers; its technology and business model making it possible to analyse markets and technology without substantial capital investments, as well as allowing scope for re-evaluation in terms of launch plans and priorities.”
Magine emphasised that it will continue to expand into new markets in the course of 2015.