Last week saw the billionth tap on the Google Chromecast cast button, according to Google’s Omid Kordestani (Interim Chief Business Officer, Special Advisor to the CEO).
Kordestani, speaking on the firm’s fourth quarter results call, said that, overall, Chromecast continues to be a hit, and that usage per device has increased by 60% since launch due to a growing roster of new apps and features.
“According to NPD Retail Tracking Service, in 2014, Chromecast was the number one selling streaming media device in the US,” Kordestani explained, before going on to extol Google-owned video sharing platform YouTube’s continuing success. “YouTube now has more than 1 billion users. Everyday people watch hundreds of millions of hours of video on YouTube, generating billions of views. Watch time is up 50% year-over-year.” He added that Google was witnessing great momentum in mobile advertising on YouTube, up more than 100% year-over-year.
Kordestani also said Google remained excited regarding Google Play’s development. “Movies are now available in more than the 102 countries, music in 58, and books in 65. It’s growing internationally at unprecedented speed. In December, we partnered with Sony to digitally release the interview. It has been publicly reported that the film generated over $15 million in its first weekend, and that Google Play and YouTube drove the majority of those sales.”
Maxwell Dayvson Da Silva and Sara Poorsatta from The New York Times will be looking at ‘How to Make the Most out of Chromecast Applications’ at this year’s TV Connect (28th – 30th April 2015 ExCel, London). Click here to download the full, free brochure.