Google Chromecast already in 0.8% of Australian homes

Percentage of Australian Households with TV technology items

Percentage of Australian Households with TV technology items

Despite only having been launched there in May 2014, Google’s TV streaming dongle Chromecast has already found its way into 0.8% of Australian homes, according to a new report from Roy Morgan Research.

The report found that the overall popularity of smart and connected TVs were growing fast down under.

Indeed, 1 in 8 Australian households now have a smart TV – almost a sixfold increase over the last four years.

Meanwhile, a year after its launch in 2010, the T-Box from Telstra had reached 2.6% of households, and continued to grow to 4.3% by October 2014. Apple TV’s set-top digital media player has grown from just 1.2% of households in 2012 to 4% now—and with 281,000 Australian consumers intending to buy one within the next year, it’s perhaps set to overtake the T-Box during 2015.

2015 looks set to be another big year for TV-related devices and content too: 576,000 people intend to purchase a Smart TV, 281,000 intend to buy an Apple TV set-top device and 237,000 plan to get Chromecast within the next 12 months.

“There’s no doubt Australian television is in for an epic 2015 as television viewing becomes redefined,” explains Roy Morgan Research’s Tim Martin. “With the roll-out of the NBN and new streaming services due to be launched, plus continued expected growth for Apple TV and Google Chromecast, Australian TV viewers will be inundated with ways to access the content they want, when they want it.”

Maxwell Dayvson Da Silva and Sara Poorsatta fro The New York Times will be looking at ‘How to Make the Most out of Chromecast Applications’ at this year’s TV Connect (28th – 30th April 2015 ExCel, London). Click here to download the full, free brochure.


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