A total of 274 million homes are now either equipped for Direct-to-Home (DTH) reception or connected to a cable or IP network offering channels broadcast by a Eutelsat satellite (up from 207 million in 2010 (+32%) according to Eutelsat’s latest research.
70% of the 393 million TV homes in the footprint analysed today watch channels brought to them by a Eutelsat satellite.
DTH remains the leading reception mode within the combined audience of the Eutelsat neighbourhoods measured, accounting for 160 million homes, up from 111 million in 2010 (+44%) and increasing its market share to 58% from 53%.
Eutelsat’s TV Observatory also zoomed in on general trends in DTH, cable, IPTV and DTT reception in more mature Western European markets where 15 countries were surveyed, accounting for 179 million TV homes. DTH is confirmed as the main mode for TV reception in Western Europe, up 7% to 58 million homes from 54 million in 2010 and accounting for one in three homes. Exclusive DTT reception has risen to 48 million from 44 million homes, while cable has declined to 44 million homes from 50 million. IPTV has increased from a modest base of 10 million homes to 29 million in 2014 (of which 15 million in France).
The total audience of the HOT BIRD satellites in Western Europe has continued to expand, reaching 67 million homes in 2014, up from 62 million in 2010.
“ This extensive research confirms that satellite remains the backbone of digital broadcasting infrastructure, delivering channels to homes on a DTH basis and enabling operators of cable and IP networks to enrich and diversify their line-up,” explains Michel Azibert, Eutelsat’s Chief Commercial and Development Officer.