DISH has thrown its hat in the ring as the first pay-TV provider to launch a 4K ‘Ultra-HD’ set-top box.
Named the 4K Joey, the new STB is designed to easily integrate with DISH’s Hopper Whole Home HD DVR system. The 4K Joey will not only play back 4K ultra HD content, it will also enhance everyday viewing of television and sports programming by supporting side-by-side display of two programs, each in HD.
DISH will deliver 4K content from several providers. Specific announcements will be made closer to the consumer launch of 4K Joey, which is slated for the second quarter.
“Our new 4K Joey offers the most versatile, future-proofed 4K setup for our customers,” comments Vivek Khemka, senior vice president of Product Management. “It’s easy to install and works with the most 4K televisions, so no matter what brand customers bought over the holiday season, they can enjoy content through DISH.”