Following yesterday’s news that NBCUniversal will be streaming 11 hours of continuous Super Bowl content on the day of Super Bowl XLIX, it has now been confirmed that Civolution’s Teletrax will offer TV-synced contextual multi-screen advertising for the event.
What this means is that advertisers will be able to place digital and contextually relevant advertisements when there is a touchdown, field goal, turnover, unsportsmanlike conduct or any other marquee action during the game.
Ads will appear in real-time across the most visited social media platforms, mobile apps and websites.
“Super Bowl is the most watched TV program in the U.S,” explains Alex Terpstra, CEO, Civolution. “With more than 110 million viewers, it provides advertisers with a unique opportunity for cross-screen marketing. The placement of contextual digital ads will increase engagement and amplify the overall brand message.”
In related news, Perkins Miller (Chief Digital Officer, NFL) will be delivering a keynote, ‘Understanding the Role of the SuperBowl as the Globe’s Largest Multiplatform Event,’ at this year’s TV Connect (28th – 30th April 2015 ExCel, London). Click here to download the full TV Connect brochure for free.