Consumers desire smart TVs over Chromecast-style dongles

Consumers desire smart TVs over Chromecast-style dongles

Consumers desire smart TVs over Chromecast-style dongles

Smart TVs are the device that more people plan to buy than any other in the UK, with 13% saying they plan to buy a smart TV in the next year, according to new global research from Irdeto.

This is followed by tablets (13%) and dongles that plug into a TV, such as Google Chromecast (9%). In Asia Pacific, smartphones (63%) and tablets (46%) emerged as the top two devices that consumers own or plan to buy within the next year, while third on the list are smart TVs (34%).

When it comes to viewing content through connected devices, smartphones are the most widespread choice with 65% of UK consumers owning one. This is followed by satellite or cable set-top boxes (56%), tablets (45%) and game consoles (41%).

Irdeto also found that, that only 18% of consumers in the US are expecting to watch most content through pay-TV services versus 21% of UK consumers and 27% of US consumers expecting to watch most content through Internet TV services like Netflix or Amazon Prime versus 11% in the UK.

“This survey shows that consumers expect a sophisticated, hybrid and personalized entertainment experience by 2020,” comments Richard Scott, Senior Vice President, Sales and Marketing, Irdeto. “These trends in binge watching, Internet TV and connected devices are driving force for pay TV operators to aggressively evolve their offerings in the next several years. A compelling multi-screen offering is already available in many markets around the globe, but it is crucial that broadcasters, operators and OTT providers ensure they staying ahead of- consumer demand.”

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