At CES 2015, leading European broadcaster Sky is busy showcasing the success of AdSmart, their advanced approach to TV advertising.
Sky AdSmart enables advertisers to target different ads to different households watching the same live linear TV program based on over 150 different demographic criteria.
After a year of operation in millions of Sky homes in the UK and Ireland, it has brought new TV advertisers, brands and revenues to Sky Media.
Sky AdSmart, jointly developed with Cisco, will be privately demonstrated for the first time in the United States to Cisco customers and partners at its CES campus at The Wynn Hotel, January 6 – 9.
“Our work with Cisco to develop Sky AdSmart is helping us make TV more relevant to more brands, by enabling them to segment the audience in this way for the first time,” comments Andrew Griffith, Group CFO, and Managing Director, Commercial Businesses, Sky. “Our combined technology has made TV advertising accessible to brands that had previously thought TV too broad a medium, as well as to local advertisers who felt TV wasn’t focussed enough for them.”