CES 2015: Industry braces itself for rise of Ultra HD

Press attend CES Unveiled

Press attend CES Unveiled

Shipments of 4K UHD displays are projected to reach four million units in 2015, marking a 208% increase over 2014, according to the CEA’s semi-annual industry report released today at the 2015 International CES.

The study finds one-third of consumers (33%) may purchase a 4K Ultra-High Definition TV within the next three years, while almost half of consumers (44%) indicate they are likely to purchase a “smart” or Internet-enabled TV, a function commonly available with 4K UHD televisions.

When considering the top features that will drive their next television purchase, 27% ranked 4K UHD capability as the second most important feature, followed by picture quality (24%), a key benefit of 4K UHD TVs. For more than half of consumers (54%), price ranked as the most important aspect to consider when purchasing a TV.

“4K UHD is our future, and the future is now,” said CEA President and CEO Gary Shapiro. “Consumers recognize that 4K Ultra HD is the next step forward in a long line of outstanding high-definition televisions and displays. With new next-gen technologies and features being added by manufacturers that help improve the already outstanding picture quality and viewing experience, 4K UHD is set to become the next great success story in television technology.”

Produced by CEA, the 2015 International CES runs January 6-9. 4K UHD stands as one of the spotlight product categories at this week’s event with almost every major television manufacturer expected to display their latest 4K UHD products.


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