The BBC is primed to introduce what it is calling significant changes to its BBC News website and mobile apps.
The main focus of the changes is to reflect the massive shift in news and media consumption to mobile devices. In the UK, the BBC says 50-60% of all visits are now from users on mobile.
The original website, largely unchanged for the last three or four years, was not designed with users on mobile or tablet in mind. In addition, the new website has a cleaner design, will load pages quicker and surfaces up more video content than the existing design.
Meanwhile the new BBC News mobile App for iOS and Android is now being tested with a user panel of 2,000 users, which has been receiving very positive feedback.
The new app will launch at the end of January and will feature a broader range of content than the existing app, including local news, more BBC News video content in and alongside articles, improved photo galleries and video playback, as well as most read and most viewed section.
Marina Kalkanis, Head of Core Services, Programmes On Demand, BBC and Nick Coulter, Head of Digital, BBC Worldwide will be appearing at TV Connect (28th – 30th April 2015 ExCel, London)