Piracy in Russia is much pervasive than it is in the US, UK, Australia, Singapore and India, according to new research from Irdeto, which found that almost three quarters of consumers in Russia (70%) watch pirated video content, with 16% watching it more than once a week.
According to the research, the main reason respondents would watch pirated content is that legal content is too expensive, with 39% identifying this as the main reason they would watch pirated content. This is followed by not wanting to wait for official releases (33%) and not being available locally (24%).
While ad-funded services are still the most popular among 18-24 year old respondents who watch entertainment content (43%), pirate services are more widely used as the main source of content among this age group. 37% of 18-24 year old respondents said they watch entertainment content through pirate services most frequently (compared to 23% when all age groups are taken into account)
When asked about the reasons stopping them from watching more entertainment through their chosen content provider, the most identified reason is that the content providers are too expensive, which was cited by 27% of respondents. This is followed by poor connectivity (23%), lack of available content (14%) and insufficient multi-screen options (14%)
“The prevalence of piracy in the Russian market is clearly identified by this research, with high content costs, longer windows and lack of availability fuelling the situation,” comments Andrey Silanchev, Business Development Director Russia and CIS, Irdeto. “While this is partly due to the economic situation, it’s clear that operators must make multiscreen and OTT content in this market either ad-funded or very affordable through low subscription fees.”
The research was conducted online by YouGov among a representative sample of over 1,000 Russian adults.