62% of US pay-TV households have a DVR (up from 41% five years ago), while 1% of pay-TV non-subscribers have a DVR – according to new consumer research from Leichtman Research Group.
In related figures, 59% of all US cable subscribers have ever used VOD — compared to 46% in 2009, and 10% in 2004. In addition, 55% of households with a DVR now have DVR service on more than one TV set, up from 28% five years ago.
LRG also found that 76% of US households have a DVR, subscribe to Netflix, or use on-Demand (VOD) from a cable or Telco provider — with 26% of households using two of the services, and 11% using all three.
There were more interesting findings regarding US Netflix consumption. Reportedly, 36% of pay-TV subscribers get Netflix — compared to 48% of non-subscribers, while 36% of Netflix subscribers stream video daily, and 72% weekly — up from 10% daily, and 43% weekly in 2010.
“This is LRG’s thirteenth annual study on on-Demand TV. While VOD and DVRs were relatively nascent when this series of studies began, they are now core components of pay-TV packages” comments Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. “Along with Netflix and other over-the-top offerings, these on-Demand TV services have permanently changed the options of how people may choose to watch TV.”
Last year, 70% of households had a DVR, or Netflix, or used on-Demand.