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NBC to use Super Bowl XLIX to promote TV Everywhere

Super Bowl XLVIII

Super Bowl XLVIII

NBCUniversal has announced a “Super Stream Sunday” for Feb. 1, which will offer online US viewers with 11 continuous hours of NBC streaming content without a log-in. 

The occasion is part of the broadcaster’s TV Everywhere consumer campaign “Watch TV Without The TV.” Super Stream Sunday will include NBC’s presentation of Super Bowl XLIX, Katy Perry headlining the Pepsi Super Bowl XLIX halftime show, the Super Bowl XLIX pre- and post-game shows, and NBC’s post-game presentation of The Blacklist.

“‘Super Stream Sunday’ builds off of NBCUniversal’s commitment to create broader TV Everywhere opportunities for our consumers,” comments Alison Moore, GM and EVP, TV Everywhere, NBCUniversal. “We are leveraging the massive digital reach of the Super Bowl to help raise overall awareness of TV Everywhere by allowing consumers to explore our vast TVE offering with this special one-day-only access.”

In related news, Perkins Miller (Chief Digital Officer, NFL) will be delivering a keynote, ‘Understanding the Role of the SuperBowl as the Globe’s Largest Multiplatform Event,’ at this year’s TV Connect (28th – 30th April 2015 ExCel, London). Click here to download the full TV Connect brochure for free.

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