Ad tech specialists WideOrbit and TubeMogul have joined forces to deliver what they proclaim to be an “industry-first” programmatic solution for brands and agencies to purchase broadcast TV and digital video advertising from a single platform.
The joint solution matches advertiser demand from TubeMogul’s platform with broadcaster and network inventory from WideOrbit’s WO Programmatic – TV online marketplace.
“TV ads have been purchased with the same slow manual processes since the Mad Men era. Today’s announcement represents a tipping point in the history of television, the moment when advertisers can buy across every screen with software,” explains Brett Wilson, co-Founder and Chief Executive Officer, TubeMogul. “It was only natural to partner with WideOrbit, the world’s top supplier of programmatic television advertising inventory. WideOrbit’s diverse customer base of digital and traditional media partners adds massive reach and impact to our clientele of brands and agencies.”
Under the terms of the agreement, WideOrbit will be TubeMogul’s single and exclusive source of local broadcast advertising inventory.