The UK is the connected TV European leader, new figures from Ofcom reveal, with almost a quarter (22%) of consumers saying they have a ‘smart’ TV, and the vast majority (84%) having connected theirs.
In addition, one third (32%) of the online population in the UK use the internet to watch TV programmes or films at least once a week, the highest of any European country surveyed.
However, individuals’ TV viewing declined more in the UK last year than in any other comparator country. The average person in the UK watched 3 hours 52 minutes of TV per day in 2013. This was slightly above the average for the countries surveyed, but represented a fall of 3.7% (nine minutes per day) since 2012.
This was the greatest decline of any country, ahead of Sweden and China where viewing fell by 3.0%.Ofcom suggests this decline may be explained in part by the fact that UK viewing in 2012 was boosted by the Olympic and Paralympic Games and a wet summer.
The country also leads the EU’s five biggest economies for broadband take-up, usage and superfast broadband coverage