Telekom Slovenije has brought analytics experts TVbeat into the fold in order to better access granular data about viewing behaviour live and on-demand .
“The partnership with TVbeat enables us to provide relevant content and advanced services for our users, according to their needs and expectations,” comments Simon Furlan, marketing director of Telekom Slovenije. “Earlier this year, we launched our first OTT platform TViN, enabling operators and media companies without an OTT platform to quickly upgrade their existing services with a state-of-the-art solution, encompassing media delivery needs as well as a cloud storage option with media transcoding, integrated into the OTT customer experience.”
TVbeat offers a new generation of TV analytics that measures viewing behaviour on all connected devices anytime, anywhere with fully anonymized data. It does this through using cutting-edge technology, providing comprehensive insight into all aspects of channel performance, including; ratings, viewing share and real subscriber numbers, both linear and time-shifted.