Tablet ownership among US consumers is on the rise, and growing at a faster rate than that of any other connected device.
According to The NPD Group’s Connected Intelligence, Connected Home Report, as of the third quarter of 2014 (Q3 2014) there were 109 million tablets in use, up 35 million from last year.
More than half, 55%, of tablet users report leveraging a video feature of their device. This includes video calling; taking, posting, and uploading videos; as well as watching video from a streaming service or app from a TV channel or pay TV provider. Video feature usage is even more prominent among younger consumers. Two-thirds (67%) of tablet users aged 18-34 use these video features compared to 53% of 35-54 year olds, and 45% of users age 55 and older. Further, watching video from a streaming service or TV channel app is the most common video focused behaviour.
66 of the 70 TV and streaming video apps evaluated are available on tablets. iPads have the most (66), followed by Android tablets (60), Kindle Fire (43) and Windows tablets (32).