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Ofcom: PSBs face threat and opportunity from OTT

Ofcom says PSBs need more content delivery flexibility

Ofcom says PSBs need more content delivery flexibility

Increased competition from OTT online video services such as Netflix and Amazon could reduce audience share and revenues for the public service broadcasters, according to a new consultation by UK regulator Ofcom.

However, while faster shift from live TV to on-demand viewing could reduce the reach of the PSBs, the report points out that demographic changes in the UK, particularly differences between younger and older audiences, are themselves potentially challenging: while a failure to respond may result in falling viewing share, innovation and increasing use of on-demand may allow better targeting of distinct audience groups.

Amongst its conclusions, Ofcom suggest PSBs may need greater flexibility in choosing how they deliver public service content, including online, on-demand and on mobile.

Overall, viewing to the main PSB channels accounted for over half (51.1%) of all TV viewing in the UK in 2013, although falling from 60.8% in 2008. If the PSB’s ‘+1′ channels are taken into account, the combined viewing share of the PSBs was 58.7% in 2013.

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