UK TV marketing body Thinkbox has unveiled its new ad campaign, which sees the third (and reportedly final) appearance of “the world’s most resourceful dog,” Harvey.
The ad is to be screened on across broadcast and on-demand TV channels represented by Thinkbox’s shareholders: Channel 4, ITV, Sky Media, Turner Media Innovations, and UKTV.
It has been made by The Red Brick Road. The media planning is by MediaCom.
The ad apparently sees Harvey convince his owners to take in a lady dog (put politely!) for a companion. Sure it’s a coincidence, but that does sound a bit like the John Lewis ad…