MOST POPULAR

News

Interactive kills the video star? Warner Music partners Interlude

Damon Albarn

Damon Albarn

Warner Music Group (WMG) has teamed up with interactive vid experts Interlude to help forge the future path of the music video.

Interlude is known for its real-time interactive videos, such as the the 2014 viral hit video for Bob Dylan’s touchstone “Like a Rolling Stone.”

The companies will jointly develop a portfolio of interactive music content. WMG and Interlude have already collaborated two high-profile projects: Coldplay’s “Ink” and Damon Albarn’s “Heavy Seas of Love.”

“Great videos not only complement songs, but deepen the emotional connection between artists and their fans,” explains Rob Wiesenthal, Chief Operating Officer/Corporate, WMG. “Interlude’s technology enables a level of seamless fan engagement that has never before been possible. This venture is both an interactive canvas for our artists and a new way for fans to share customized videos.”

We welcome reader discussion and request that you please comment using an authentic name. Comments will appear on the live site as soon as they are approved by the moderator (within 24 hours). Spam, promotional and derogatory comments will not be approved

Post your comment

Facebook, Instagram and Sky case study: Game of Thrones

BT at IBC: 'unlocking the power of fibre IPTV'

IP&TV News tries out 4G Broadcast at the FA Cup Final

Thomas Riedl: “Google TV has evolved into Android TV”

Tesco and blinkbox: what went wrong?

Reed Hastings and 2030: is he right?