Interactive kills the video star? Warner Music partners Interlude

Damon Albarn

Damon Albarn

Warner Music Group (WMG) has teamed up with interactive vid experts Interlude to help forge the future path of the music video.

Interlude is known for its real-time interactive videos, such as the the 2014 viral hit video for Bob Dylan’s touchstone “Like a Rolling Stone.”

The companies will jointly develop a portfolio of interactive music content. WMG and Interlude have already collaborated two high-profile projects: Coldplay’s “Ink” and Damon Albarn’s “Heavy Seas of Love.”

“Great videos not only complement songs, but deepen the emotional connection between artists and their fans,” explains Rob Wiesenthal, Chief Operating Officer/Corporate, WMG. “Interlude’s technology enables a level of seamless fan engagement that has never before been possible. This venture is both an interactive canvas for our artists and a new way for fans to share customized videos.”

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