Warner Music Group (WMG) has teamed up with interactive vid experts Interlude to help forge the future path of the music video.
Interlude is known for its real-time interactive videos, such as the the 2014 viral hit video for Bob Dylan’s touchstone “Like a Rolling Stone.”
The companies will jointly develop a portfolio of interactive music content. WMG and Interlude have already collaborated two high-profile projects: Coldplay’s “Ink” and Damon Albarn’s “Heavy Seas of Love.”
“Great videos not only complement songs, but deepen the emotional connection between artists and their fans,” explains Rob Wiesenthal, Chief Operating Officer/Corporate, WMG. “Interlude’s technology enables a level of seamless fan engagement that has never before been possible. This venture is both an interactive canvas for our artists and a new way for fans to share customized videos.”