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ContentWise reports landmark year for personalization tech

Paolo Bozzola, CEO, ContentWise

Paolo Bozzola, CEO, ContentWise

TV search specialist ContentWise is reporting a breakthrough 2014, with a dramatic increase in new customer deployments leading to a 400% surge in sales.

“The investment we have made in our product and overall business strategy means that 2014 has been an incredible year for us,” explains Paolo Bozzola, CEO, ContentWise. “Personalization is playing a key role in in the multiscreen landscape, and will continue to do so as we head in to 2015. As more and more companies turn to us to keep their viewers engaged, it seems that our approach to personalization is really paying off.”

More than 20 deployments of ContentWise were made in 2014 with some of the world’s leading operators, including maxdome, TIM Brasil and Sky Italia. 2014 also saw the launch of ContentWise 5, the next-generation of the content discovery and personalization solution, as well as the appointment of Pancrazio Auteri as Chief Technology Officer.

 

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