BT TV has become the UK’s first TV platform to offer buy-to-keep movies on multiple devices in addition to the set top box.
Films purchased on a BT TV YouView or Vision+ set top box are automatically available for customers to watch on smartphones, tablets or PCs at no extra cost. BT has also launched its TV Everywhere service, allowing customers to watch their TV channels on multiple devices.
Alex Green, director of BT TV, comments: “BT TV was the first TV platform to offer buy-to-keep movies. Now we’re the first to offer these movies digitally on multiple devices. We believe customers will increasingly choose digital ownership given its freedom and flexibility and the ability to create your own personal movie library. Meanwhile our TV Everywhere service allows families to enjoy some of their favourite channels around the home and on the move.”