TV ad and data specialist BlackArrow is to provide a host of multiscreen and cross-platform ad solutions to enhance Virgin Media’s on demand TV platform and Virgin TV Anywhere service.
Building on Virgin Media’s existing dynamic ad insertion (DAI) capability, the advertising and data solutions from BlackArrow will allow brands to target their campaigns more effectively across Virgin Media’s TV service and reach potentially 5.3 million television screens across the country2.
The technology from BlackArrow will leverage familiar traditional TV sales metrics and offer features found in advanced online ad servers including frequency capping, real time performance metrics and advanced audience segmentation.
“We are excited to be partnering with BlackArrow. Working with them will allow us to offer more efficient and flexible ad models to better support the changing needs of our advertisers and broadcast partners. We look forward to exploring these advanced initiatives in 2015,” explains Scott Kewley, Virgin Media’s Director of Digital Entertainment.