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Australian piracy driven by access and pricing issues

50% said that their main reason for pirating was price

50% said that their main reason for pirating was price

A survey of 1046 Australians by consumer research agency CHOICE has confirmed that the country has a chronic access and pricing problem.

Although most Australians don’t download, stream or watch pirated TV shows or movies, a third have illegally downloaded or streamed content online, with the majority of piracy occurring because viewers can’t find what they’re looking for at a fair price.

The survey found that 50% of pirates said that their main reason for pirating was price, and 41% said it was because they wanted specific content sooner than available in Australia. Most consumers (55%) try to use legal sources first, before searching out pirated copies of content.

Meanwhile people who pirate at least monthly are more likely to pay for content through an iTunes or Apple TV subscription. 29% of people who pirate also pay for content through iTunes compared to 16% of the general population and 12% of people who never pirate.

“A substantial proportion of people are pirating because of the high cost of content in Australia, and the time differences between releases here and overseas,” comments CHOICE Director of Campaigns and Communications Matt Levey.

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