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Apple falls to 3rd as Chromecast tops digital streamer market

Strategy Analytics' Connected Home Devices (CHD) service report

Strategy Analytics’ Connected Home Devices (CHD) service report

Google’s Chromecast has come out top of the the Digital Media Streamer market in Q3 2014, with 26% share of shipments, according to Strategy Analytics’ Connected Home Devices (CHD) service report, “USA Connected TV Device Tracker: Q3 2014″.

Chromecast is followed closely by Roku, as Apple slipped to third having led the market just 12 months previously.

Overall, Strategy Analytics reports that ownership of Connected TV Devices (including smart TVs, smart blu-ray players, IP-enabled game consoles and digital media streamers) grew 5 percent quarter-on-quarter in Q3 2014 and 28 percent year-on-year to reach 168 million units, according to Strategy Analytics’ Connected Home Devices (CHD) service report, “USA Connected TV Device Tracker: Q3 2014″.

Samsung is the dominant player in the US Smart TV market claiming 35 percent share of units shipments during the third quarter. Vizio was second followed by Sony and LG. 

Fuelled by a desire to watch video content delivered via the open Internet, the average US home now owns 1.9 Connected TV devices compared to 1.5 in Q3 2013.

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