AOL has acquired Vidible, a cross-screen video management and exchange platform for buyers and sellers of digital media.
Vidible’s cross-screen platform offers a self-service set of tools and exchange capabilities with real time reporting for content creators and publishers. Content creators use the platform to expand distribution reach, while publishers in need of contextually relevant videos for their sites use Vidible to source and manage content.
“AOL is focused on transforming the digital media environment by creating an open marketplace for video,” said Dermot McCormack, President of AOL Video and Studios. “We are thrilled to welcome the Vidible team to AOL as we accelerate our mission of providing our partners the platform and tools they need to better create, curate, syndicate and monetize their content across the globe.”
Vidible is headquartered in Bellevue with offices in New York City and San Francisco. Vidible brings a global content exchange with over 300,000 videos and more than 800 million monthly video plays, adding to AOL’s library of 1 million premium videos.