As the industry collectively gears up for Ultra HD, it should come as some relief to it that consumers seem ready to embrace the technology too, with 93% of those who have experienced it finding it “extremely” or “somewhat” impressive.
The statistics come courtesy of the latest wave of Strategy Analytics’ ConsumerMetrix survey, which conducted online interviews with 2001 US participants in November 2014.
The percentage of respondents who are aware of the term “Ultra HD” rose from 39 percent in January 2014 to 57 percent in November. Awareness of the other terms, “4K TV” and “UHD”, has also risen but remains lower than “Ultra HD”.
23 percent of respondents claim to have watched TV or video on an Ultra HD/4K TV, either in a retail store, in a home or somewhere else. Of those who have seen it, 53 percent rated the video quality as “extremely impressive” and 40 percent as “somewhat impressive”.
“These are extremely high ratings for any new technology,” notes David Mercer, Principal Analyst and the report’s author. “The fact that nearly everyone who has seen an Ultra HD TV is impressed is very encouraging for TV manufacturers and retailers and bodes well for a strong end to the 2014 holiday season.”