67% prefer to stream their favourite TV shows on-demand, rather than watch them live, according to a new report from CDN specialists Akamai.
The report, State of CDN Services, also showed that, while 56% of viewers prefer to view live content on the television, when they are streaming content, they’re doing so via numerous devices.
Laptops account for 25% of all personal on-demand viewing in North America, followed by desktop computers (22%) and TV (19%). Conversely, 23% of European viewers prefer tablets as their primary streaming device followed by desktop computers (15%) and smartphones (10%).
“There’s never been a more critical inflection point for media delivery services,” explains Timothy Siglin, principal analyst at Transitions, Inc. and contributing editor for Streaming Media, who was responsible for creating and analysing the State of CDN Services survey. ”The market is more fragmented, in terms of devices, than ever before, presenting an unprecedented challenge to premium content owners who need to deliver to multiple screens and device types.”
Nearly one-third of respondents will wait less than five seconds before abandoning a video. 92% of respondents said that content quality is important or very important to their overall online viewing experiences.