Multi award-winning media company UKTV has today launched digital brand UKTV Play on PC and YouView.
UKTV Play, which celebrated a successful launch on iOS earlier this year, is an intuitively-designed TV application that gives viewers easy access to their favourite shows from UKTV’s popular free-to-air channels, including the UK’s most watched non-PSB channel, Dave and popular entertainment channel Really.
On YouView, UKTV’s popular free-to-air channels will be housed in a dedicated UKTV Play-branded area, where all customers can access a seven day catch-up service for their favourite Dave, Yesterday and Really shows.
The news follows last week’s launch of all of UKTV’s channels on Virgin On Demand which will be accessible under the UKTV Play brand from December.
Dan Fahy, UKTV’s Director, Commercial and Business Development, comments: “We created UKTV Play to give viewers access to UKTV’s fantastic content anytime, anywhere via a single on-demand destination. UKTV’s viewers really embraced the new UKTV Play app when it launched on iOS in the summer and the launch of UKTV Play on PC and YouView marks the next step in growing UKTV’s first fully-digital brand.”
Upon launch in July, Apple featured UKTV Play in their ‘Best New Apps’ section of the App Store, highlighting it amongst the half a million apps available. UKTV recently announced it had enjoyed a year of record viewing figures and is now 9% of the British commercial broadcasting market.