Sky Italia has selected ContentWise to power personalized recommendations for Sky Online, Sky Italia’s recently launched online video service.
The ContentWise solution enables Sky Italia to offer subscribers of its Sky Online service an intuitive, personalized experience. It will be deployed as part of a systems integration project managed by Ericsson.
Sky Online provides subscribers with access to a broad content catalog, including movies, sports and TV series. The entire offering will be available online to create an enhanced viewer experience accessible from any device.
“Creating amazing entertainment experiences always means putting the customer first,” comments Pier Paolo Tamma, CIO, Sky Italia. “As viewers demand more relevance and convenience in the content they consume, our goal is to make sure they can enjoy moving effortlessly across discovery patterns. Selecting ContentWise’s solution makes this vision a reality.”