Over-the-top (OTT) pay-TV revenue is forecast to grow from $5.8 billion in 2014 to just over $10 billion in 2018, according to market research firm Infonetics Research.
The report states that the global pay-TV market totalled $117 billion in the first half of 2014 (1H14), an increase of 3.9% from the first half of 2013 (1H13), while satellite and telco pay-TV service revenue continues to grow, driven by new subscribers and increased average revenue per user (ARPU) in North America and Western Europe. However, much of the increased revenue per user is being offset by ever-increasing content costs.
“Subscription-based over-the-top (OTT) providers like Netflix, Hulu Plus, and Amazon have seen phenomenal growth over the last couple of years,” notes Jeff Heynen, principal analyst for broadband access and pay TV at Infonetics Research. “With a combination of wide availability across end devices, user-friendly interfaces, and access to vast content libraries, these providers continue to challenge traditional pay-TV providers and are in the early stages of siphoning off revenue.”
Pay-TV subscribers reached 837 million in 1H14, growing 10% over 2013, with the strongest growth again coming from the telco pay-TV segment