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Orange: piracy should still be contained come 2020

 

Patrice Slupowski

Patrice Slupowski

At the OTTtv World Summit, London

Despite the increasingly digital nature of broadcasting, the industry can still anticipate a future in which piracy continues to be contained, argues Patrice Slupowski, VP Digital Innovation, Orange France Telecom.

Speaking in conversation with Colin Dixon from nScreen Media at the OTTtv World Summit, in a presentation that looked at the future of TV and multiscreen from a variety of angles (‘The Expected TV Revolutions That We’re Longing To See’), Slupowski suggested that piracy should stay a manageable problem so long as legal content remained readily available and affordable online.

“People with limited time will go directly to legal,” he explained, to the large audience at London’s Millennium Gloucester. “I think that it’s a question of customer experience, money and time, and as long as those elements are in favour of the legal offer I don’t see a reason that people will simply say ‘I don’t like the rights owners’.”

Ultimately, Slupowski thought that the balance of human nature was the main thing in favour of legal viewing: “People are just lazy. If they can stay away from spending money they do that. But for most people time is constrained so they go to the quickest way.”

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