Michael Malcy has joined TV ad technology supplier Visible World as Senior Vice President, Business Development.
Malcy, who has spent over two decades in the media industry, most recently served as Senior Vice President of Business Development for Alticast, Inc., where he was responsible for Business Development, Marketing and Business Affairs. Prior to Alticast, he was Vice President of Marketing for ADB Americas and Vice President of Worldwide Marketing for Vidiom Systems, an ADB subsidiary. Malcy brings deep experience in the cable and broadband world.
“I’m pleased to be joining an industry leader in targeted TV, with a reputation for increasing the value of TV ad inventory,” says Malcy. “Visible World is perfectly situated to lead the growth in programmatic and Smart TV and I look forward to helping bring their solutions to the market.”