At the OTTtv World Summit in London this morning, Liberty Global’s CTO for Central and Eastern Europe Arpad Jordan announced that the company’s Hungarian cable operator UPC Hungary is set to expand its cloud augmented set top box upgrade.
The expansion, said Jordon, will embrace UPC Hungary’s remaining 250,000 existing set top boxes. Introduced at the end of May this year, UPC TV Apps provides access to online content through the TV without internet subscription, via an ActiveVideo-powered cloud-augmented solution that has seen massive usage, particularly in terms of YouTube viewing figures.
“We expected something around 30-40% of take-up rate,” revealed Jordon, “and by now I can actually say that around 80% of users have tried it over half a year. It’s as easy as pressing an interactive button on the TV remote that was pretty dead … and out of those 80% of customers, 80% are returning customers.”
The solution, he explained, helped UPC Hungary to escape its “middleware jail” created by the ten year old digital base. “What we need to get out of the jail of course is just to swap all of the set top boxes,” he explained, “but we’ve got millions out there.”