Fullscreen, a global youth media company that develops online creators and programs multi-platform entertainment experiences, has agreed to acquire Rooster Teeth, a pioneering online creative studio and leading digital content brand.
With this acquisition, Fullscreen will accelerate its expansion with Rooster Teeth’s large audience and content production capabilities, both live and animated. As part of the agreement, Fullscreen will support the production of Rooster Teeth’s existing hit series and the development of new premium formats. With Rooster Teeth, Fullscreen will enhance its merchandise and live events initiatives, and integrate the innovative gaming and culture brand into its technology and advertising infrastructure. Otter Media, a venture between The Chernin Group and AT&T, recently acquired a majority stake in Fullscreen.
“Rooster Teeth is one of the strongest and most authentic media brands in the world amongst 18-34 year old, male-skewing audiences,” comments George Strompolos, Fullscreen CEO and founder. “The combination of its massive reach, unique creative voice and insanely powerful community makes it a perfect match for Fullscreen. Burnie and Matt are widely recognized as true pioneers in the world of online video. It’s an honor to team up with them as Fullscreen continues to redefine youth media.”