BFI Player, the VOD service of the British Film Institute, has received a dramatic make-over, with help from digital design consultancy Ostmodern.
Following an in-depth consultation with 1,000 BFI Player users, the UI and UX has been optimised to showcase the range and quality of the 1400 films within the service and present them in the most engaging and accessible way, and the amount of new content has been significantly enhanced – with further enhanced features to be rolled out in the coming weeks. Working with Ostmodern, every aspect of the product and user journey was reconsidered, from technical architecture and operational procedure to curatorial workflow and content discovery.
“BFI Player is uniquely placed to join the dots of film, taking audiences on an expertly curated journey from the very earliest films to the very latest releases,” comments Edward Humphrey, Director of Digital at the BFI. “The revamped BFI Player continues our path towards a richer, more rewarding digital film experience for UK audiences.”
At launch 60% of the content will be available for free with premium content making up 40% of the catalogue. Prices for premium content range from just £1 for shorts with features starting at £2.50 and a range of titles released day-and-date with cinemas priced at up to £10. Viewers will have 30 days to watch their purchase and a 48 hour window to re-watch movies once they are first viewed.