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Amazon Instant Video on the rise in US traffic chart

Traffic stats

Traffic stats

Sandvine has released its latest bi-annual Internet traffic trends report, entitled “Global Internet Phenomena Report 2H 2014”.

The report finds that Netflix continues to dominate North American networks, accounting for 34.9% of downstream traffic in the peak evening hours. However, Amazon Instant Video has established itself as the second largest paid streaming video service in North America. While still only accounting for 2.6% of downstream traffic, its share has more than doubled in the past 18 months. Meanwhile, in advance of plans to start offering a standalone streaming subscriptions in the US, HBOGO accounts for just 1% of downstream traffic in the region.

On a fixed network in Australasia, where Netflix isn’t even available yet, approximately 2.5% of subscribers are accessing the service and it comprises as much as 4% of peak downstream traffic

“With both Netflix and Amazon Instant Video gaining bandwidth share in North America during 2014, it will be fascinating to see how a standalone HBOGO streaming option will impact networks when it launches in 2015,” explains Dave Caputo, President and CEO, Sandvine. “The dynamic streaming video market underscores how important it is that operators around the globe have the business intelligence and big data solutions in place to understand the ever-changing behavior of their subscribers.

 

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