Videology has launched a dedicated TV Practice, extending its focus on bringing cross-screen advertising solutions to its clients, including agencies, advertisers and media companies.
While currently more than 50% of Videology’s revenue comes from television budgets, the company estimates that the TV Practice could represent as much as a $250 million opportunity in 2015.
The division will help advertisers and media companies—Videology’s key client groups—capitalize on the massive new opportunity to engage with audiences across different screens, capturing linear TV, smart-TV and online video viewers as they shift between viewing platforms.
“We’re proud to be the first and only video ad tech company with an entire practice dedicated to television. While the practice may be new to the industry, we see this as a logical and much needed strategic move in the current media landscape,” explains Scott Ferber, Chairman and CEO of Videology. “In speaking with clients on both the demand and supply side of the house, they are ready to implement and act upon the convergence of TV and video. As a technology provider, we must be able to provide them with the tools and expertise they need to efficiently plan, buy and sell ads across screens. We’ve already made tremendous progress, but this new alignment will allow us to work smarter and move faster in order to meet the evolving needs of our clients.”