Real-time TV analytics company TVbeat has appointed Raivo Rosts as Vice President of Business Development in the Baltic States, Russia and CIS.
Rosts will be responsible for TVbeat’s expansion into the Baltics in line with the company’s vision to expand within the international TV audience measurement industry. He takes up the post with immediate effect.
“Rosts brings highly relevant knowledge of the Baltic regions and TVbeat will benefit enormously from his deep understanding of the pay-TV industry,” says Laurence Miall-d’Aout, TVbeat’s CEO. “Rosts’ valuable experience and knowledge will help to accelerate our vision to put accurate metrics into the hands of pay-TV platforms, broadcasters and media buyers. With the amount of traction that TVbeat is having, now’s the perfect opportunity to move into the Baltic and CIS regions and we are very excited to expand further.”